Pure origin. Trusted heritage.

ABOUT US

ABOUT US

Aura Oud is built upon a family legacy that spans generations in China—
a heritage rooted in the cultivation, discovery, and preservation of agarwood.

It stands as an international brand under the aegis of Shenzhen Yuankang Agarwood Culture Co., Ltd., dedicated to the business of agarwood products.

For decades, our ancestors planted agarwood trees, tended the forests, and journeyed into remote mountains to search for naturally formed wild agarwood.
Their knowledge and techniques, passed down from father to son, became the foundation of who we are today.

Our family continues this tradition with the same passion and respect.
We cultivate our own agarwood plantations, and our team of seasoned wild agarwood experts still travels deep into untouched forests to find rare, naturally aged resin.

To honor this heritage, our family established a private Agarwood Museum, preserving precious historical pieces, wild agarwood specimens, and cultural artifacts.
It stands as a testament to our commitment—not only to the craft, but to the story of agarwood itself.

From the plantation to the wilderness and finally to the museum, Aura Oud oversees every step of the journey.
This allows us to guarantee the essence we deliver to the world:
authentic, pure, and shaped by generations of dedication.

Aura Oud – Our Heritage

A Legacy Rooted in Centuries

Our family’s connection with agarwood can be traced back several centuries in southern China.
For generations, agarwood was more than a material—it was part of daily life, cultural rituals, and the quiet appreciation of fragrance.

Knowledge of the wood, its aroma, and its value was passed down through the family, forming a tradition that continues to guide us today.

▼Rediscovering the Secrets of Agarwood (2007-2011)

Between 2007 and 2011, local agarwood farmers discovered rare wild Qi-Nan mother trees, known for their remarkable resin formation.

Inspired by these discoveries, systematic research began on tissue culture and grafting techniques, aiming to preserve and propagate these precious genetic resources.
This period marked the beginning of a new chapter in modern agarwood cultivation.

▼A Breakthrough for the Industry(2013)

In 2013, agarwood grafting cultivation technology achieved a major breakthrough and gained widespread recognition within the industry.

The technique quickly spread across the region and enabled the large-scale cultivation of high-quality agarwood trees, transforming traditional knowledge into a sustainable agricultural practice.

▼Planting the Future(2014)

In 2014, with the support of agricultural scientists and local institutions, large-scale agarwood plantations were established.

More than 12,000 mu (approximately 800 hectares) of agarwood trees were planted, creating a sustainable foundation for the long-term development of the agarwood ecosystem.

▼From Forest to Craft

While plantations expanded, our experienced team continued traveling deep into remote forests to search for naturally formed wild agarwood.

This dual path—cultivation and exploration—allowed us to deepen our understanding of agarwood in all its forms, from young resin to centuries-aged wood.

▼The Birth of Aura Agarwood(2025)

In 2025, our family heritage took on a new form with the creation of Aura Oud.

The brand was established to bring authentic agarwood to the world—connecting generations of knowledge, natural resources, and cultural heritage.

▼Carrying the Legacy Forward

Today, Aura Oud bridges tradition and the modern world.
From plantation cultivation to wild agarwood discovery, and from cultural preservation to global distribution, every step reflects a legacy shaped by generations of dedication.
Our mission remains simple:
to share the true essence of agarwood—authentic, pure, and timeless.

Our mission remains simple:
to share the true essence of oud—authentic, pure, and timeless.